Table 3.
Acceptance and purchase intent ratings of the coffee samples in each test condition.
| Test condition and sample | Overall liking1) | Color liking | Aroma liking |
Taste/flavor liking | Mouthfeel liking | Purchase intent |
|---|---|---|---|---|---|---|
| CLT2) | ||||||
| AM3) | 5.20ab4) | 6.42ab | 5.60 | 4.79ab | 5.53ab | 2.66a |
| AD | 4.98b | 6.33ab | 5.45 | 4.73ab | 5.57ab | 2.59a |
| RM | 5.71a | 6.58a | 5.79 | 5.40a | 5.93a | 3.01a |
| RD | 4.94b | 5.96b | 5.27 | 4.66b | 5.14b | 2.59a |
| P-value | 0.02 | 0.007 | 0.23 | 0.034 | 0.007 | 0.036 |
| HUT | ||||||
| AM | 4.93 | 6.17 | 5.47 | 4.81 | 5.68 | 2.65 |
| AD | 5.22 | 6.39 | 5.88 | 5.04 | 5.76 | 2.78 |
| RM | 5.20 | 6.30 | 5.61 | 4.98 | 5.60 | 2.65 |
| RD | 5.00 | 6.02 | 5.34 | 4.82 | 5.31 | 2.52 |
| P-value | 0.57 | 0.24 | 0.118 | 0.734 | 0.179 | 0.393 |
| N-HUT | ||||||
| AM | 5.17b | 6.41 | 5.89 | 5.10b | 5.82 | 2.79 |
| AD | 5.64ab | 6.45 | 6.27 | 5.26ab | 5.96 | 2.87 |
| RM | 5.78ab | 6.67 | 6.16 | 5.61ab | 6.03 | 3.00 |
| RD | 6.03a | 6.63 | 6.34 | 5.91a | 6.18 | 3.20 |
| P-value | 0.02 | 0.576 | 0.294 | 0.026 | 0.57 | 0.069 |
1Liking ratings were measured using a 9-point hedonic scale, and purchase intent was measured by using a 5-point category scale.
2CLT, HUT and N-HUT mean central location test, home-use test, and no-contact home-use test, respectively.
3AM, AD, RM and RD represent Arabica medium roasting, Arabica dark roasting, Robusta medium roasting, and Robusta dark roasting, respectively.
4Different superscripts within a column meant significant difference at P < 0.05 by Tukey's honest significance test.