Table 1 –

Heterogeneity in Elderly Share Across Local TV Markets

TV Market	Share 65+	Pop 65+ (Census 2000)	Total Pop (Census 2000)	TV Market Ranking (Size)
Top 8 High Elderly Share Markets
FT. MYERS-NAPLES	0.257	234,535	912,887	62
WEST PALM BEACH-FT. PIERCE	0.238	380,814	1,598,528	38
TAMPA-ST. PETE (SARASOTA)	0.213	787,553	3,702,269	14
WILKES BARRE-SCRANTON-HZTN	0.175	259,761	1,481,798	54
PITTSBURGH	0.173	503,077	2,901,329	23
ORLANDO-DAYTONA BCH-MELBRN	0.167	488,991	2,926,227	18
PADUCAH-CAPE GIRARD-HARSBG	0.158	156,329	987,215	81
SPRINGFIELD, MO	0.158	148,844	942,604	75
Top 8 Low Elderly Share Markets
HOUSTON	0.082	410,910	5,020,575	10
SALT LAKE CITY	0.085	204,008	2,387,354	33
AUSTIN	0.085	116,640	1,371,385	40
ATLANTA	0.085	437,654	5,149,717	9
DALLAS-FT. WORTH	0.087	503,232	5,761,057	5
DENVER	0.093	320,372	3,451,529	17
WASHINGTON, DC (HAGRSTWN)	0.096	501,141	5,232,970	8
LOS ANGELES	0.098	1,578,642	16,144,245	2