Table 5.
Week | Q1a | Q2b | Q3c | Totald | |||
|
Positivee, n (%) | Negativef, n (%) | Positive, n (%) | Negative, n (%) | Positive, n (%) | Negative, n (%) |
|
1 | 201 (90.95) | 8 (3.62) | 152 (68.77) | 37 (16.74) | 158 (71.49) | 19 (8.59) | 221 |
2 | 137 (95.81) | 3 (2.1) | 105 (73.43) | 24 (16.79) | 121 (84.61) | 3 (2.10) | 143 |
3 | 107 (83.59) | 9 (7.03) | 82 (64.07) | 29 (22.65) | 108 (84.38) | 4 (3.12) | 128 |
4 | 113 (87.60) | 8 (6.21) | 96 (74.42) | 20 (15.51) | 106 (82.17) | 11 (8.53) | 129 |
5 | 86 (69.92) | 15 (12.19)g | 69 (54.09) | 40 (32.53) | 90 (73.17) | 14 (11.39) | 123 |
6 | 119 (96.75) | 2 (1.62) | 100 (81.30) | 14 (11.38) | 110 (89.43) | 4 (3.25) | 123 |
aWhat did you think about the campaign content this week?
bWould you share this week’s campaign content with your contacts on social media?
cHow did the campaign content you received today make you feel?
dTotal number of responses received in that week.
ePositive sums were calculated by combining responses to ratings of 4 or 5 on a weekly emoji scale.
fNegative sums were calculated by combining responses to ratings of 1 or 2 on a weekly emoji scale [20].
gItalicized values indicate highest and lowest evaluations.