Table 4.
The most prolific academic institutions in advertising research and NM (minimum contributions two documents)
| # | The most prolific Academic Institutions/Affiliations | TP | H-index | TC | Country |
|---|---|---|---|---|---|
| 1 | Sapienza University Rome | 3 | 3 | 72 | Italy |
| 2 | Complutense University of Madrid | 3 | 2 | 18 | Spain |
| 3 | Universidad Rey Juan Carlos | 3 | 1 | 12 | Spain |
| 4 | Brainsigns SRL | 2 | 2 | 15 | Italy |
| 5 | Catholic University of the Sacred Heart | 2 | 1 | 1 | Italy |
| 6 | Erasmus University Rotterdam | 2 | 1 | 15 | Netherland |
| 7 | Vytautas Magnus University | 2 | 2 | 7 | Lithuania |
| 8 | Swinburne University of Technology | 2 | 2 | 29 | Australia |
| 9 | University of Salamanca | 2 | 1 | 0 | Spain |