Table 5.
The most Productive authors in NM and advertising (minimum contributions two documents)
| Autho’s name | TP | TC | H-index | Affiliation | Country |
|---|---|---|---|---|---|
| Babiloni, Fabio | 2 | 68 | 2 | Sapienza University Rome; Brainsigns SRL | Italy |
| Ciorciari, Joseph | 2 | 29 | 2 | Swinburne University of Technology | Australia |
| Modica, Enrica | 2 | 25 | 2 | Sapienza University Rome | Italy |
| Rossi, Dario | 2 | 25 | 2 | Sapienza University Rome | Italy |
| Carato, Myriam | 2 | 15 | 2 | Sapienza University Rome | Italy |
| Cartocci, Giulia | 2 | 15 | 2 | Sapienza University Rome | Italy |
| Cherubino, Patrizia | 2 | 15 | 2 | Sapienza University Rome; Brainsigns SRL | Italy |
| Banos-Gonzalez, Miguel | 2 | 12 | 1 | Universidad Rey Juan Carlos | Spain |
| Baraybar-Fernandez, Antonio | 2 | 12 | 1 | Universidad Rey Juan Carlos | Spain |
| Barquero-Perez, Oscar | 2 | 12 | 1 | Universidad Rey Juan Carlos | Spain |
| Goya-Esteban, Rebeca | 2 | 12 | 1 | Universidad Rey Juan Carlos | Spain |
| Grigaliunaite, Viktorija | 2 | 7 | 2 | Vytautas Magnus University | Lithuania |
| Pileliene, Lina | 2 | 7 | 2 | Vytautas Magnus University | Lithuania |