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Top keywords by a minimum of five occurrences
| Keyword | Occurrences | Total Link Strength |
|---|---|---|
| Neuromarketing | 27 | 127 |
| Advertising | 12 | 63 |
| Neuroscience | 11 | 59 |
| Consumer neuroscience | 10 | 70 |
| Attention | 8 | 51 |
| EEG | 7 | 50 |
| Brand | 6 | 42 |
| Emotion | 6 | 27 |
| Memory | 5 | 32 |
| Advertising effectiveness | 5 | 22 |
| fMRI | 5 | 19 |
