Table 8.
The top papers on WOS by citation score with minimum ten citations
| Title | Authors | Journal | T.Cs 2020 |
|---|---|---|---|
| Neuromarketing: The New Science of Consumer Behavior | Morin, 2011 | Society | 152 |
| On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research | Vecchiato et al., 2011 | Computational Intelligence and Neuroscience | 57 |
| Branding and a child's brain: an fMRI study of neural responses to logos | Bruce et al., 2014 | Social Cognitive and Affective Neuroscience | 41 |
| EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference | Wang et al., 2016 | Scientific Reports | 40 |
| Technologies of ironic revelation: enacting consumers in neuromarkets | Schneider, T, 2012 | Consumption Markets and Culture | 32 |
| Mapping a Multidimensional Emotion in Response to Television Commercials | Morris et al., 2009 | Human Brain Mapping | 27 |
| Using the P3a to gauge automatic attention to interactive television advertising | Treleaven-Hassard et al., 2010 | Journal of Economic Psychology | 26 |
| Consumer Neuroscience-Based Metrics Predict Recall, 9Liking and Viewing Rates in Online Advertising | Guixeres et al., 2017 | Frontiers in Psychology | 19 |
| Eye Tracker Technology in Elderly People: How Integrated Television Content is Paid Attention to and Processed | Ananos, 2015 | Comunicar | 18 |
| The Cognitive Processing of an Educational App with Electroencephalogram and "Eye Tracking" | Cuesta-Cambra et al., 2017 | Comunicar | 17 |
| Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context | Pozharliev et al., 2017 | Journal of Advertising | 15 |
| Evaluation of Emotional Responses to Television Advertising through Neuromarketing | Baraybar-Fernández et al., 2017 | Comunicar | 12 |
| Consumers Favor "Right Brain" Training: The Dangerous Lure of Neuromarketing | Lindell, AK., 2013 | Mind Brain and Education | 12 |
| Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements | Cartocci et al., 2017 | Jove-Journal of Visualized Experiments | 11 |
| Using Support Vector Machine on EEG for Advertisement Impact Assessment | Wei et al., 2018 | Frontiers in Neuroscience | 10 |