Table 4.

Additional Quotes Under Things People Were Pleased or Disappointed with Regarding the Campaign

Things people were pleased with about the campaign
Gender	Role	Quote
Leader engagement
Woman	Faculty	MCW's leaders were visibly enthusiastic about participating and encouraging others to do participate, and for the right reasons (i.e., not just ‘checking a box’). I was also pleased at the broad and enthusiastic participation from many at MCW. Another thing is it spurred open and fascinating conversations about gender equity with colleagues that otherwise would not have happened.
Woman	Staff	I had the opportunities to make suggestions and talk with leaders who are committed to making gender equity a part of the MCW culture.
Reach and follow through
Woman	Staff	It provided an opportunity for the MCW community to all get on the same page and together address gender equity in multiple ways.
Woman	Faculty	So many people were willing to look at gender equity, think about it, act in their own environment to improve it.
Man	Faculty	you are with honesty addressing this when it would be easy not to- values-based rather than driven by financial considerations
Woman	Faculty	There were a lot of reminder emails and general publicity about it.
Building community
Woman	Faculty	so many other women I look up to struggled with similar things as me! It helped me feel like I'm not too far behind.
Woman	Staff	other team members come to me to discuss their concerns. I really like being able to see others grow in their positions and feel more of a part of the team.
Man	Staff	There were resources and peers to connect with to advance my and others understanding of equality
Institutional success
Man	Staff	MCW is striving to be a leader in gender equity. It is right for the institution to do.
Woman	Staff	MCW even decided to run this campaign at all. Taking a stand on the issues and bringing awareness are the first steps toward change.
Woman	Faculty	It exists. It provides a short hand and permission for discussing expectations around equity of all kinds.
Changes in mental models
Woman	Staff	I learned something about different gender identities and how important it is not to make assumptions but instead be open, aware, sensitive, and welcoming.
Man	Faculty	It made me consider more subtle examples of gender inequity.
Man	Staff	This was available to me so that I could be mindful of inequality at MCW. Otherwise, it is easy for me not to always be appropriately aware.

Things people were disappointed in regarding the campaign
Gender	Role	Quote
Leader engagement
Man	Faculty	More leaders were not intrinsically motivated to make pledges (rather than required/strongly encouraged to by [executive leadership])
Woman	Learner	I was disappointed that leadership did not comment on the project after maybe the intial pledge.
Woman	Faculty	Leaders pay lip service and when it comes to the nuts and bolts, they will not stand up for what is right.
Reach and follow through
Woman	Faculty	I couldn't get a feel for how many pledges were honored. How is this information being tracked? What are the metrics of success?
Woman	Staff	More people didn't join, or there wasn't an open platform to talk about it with those I work directly with.
Man	Staff	In some regards it seems like the IWill program was put in place to check a box. Not saying that is the case, but many of these types of programs tend to be more of a, ‘Hey look at what we are doing’ vs. constructive change. I hope my perception is not true.
Competing commitments
Woman	Faculty	I was often distracted from my pledge by other events. I wish I had spent more time looking at materials.
Woman	Staff	I was not able to attend any of the events that were held, which I feel would have been beneficial to me becoming more knowledgeable about gender equity in MCW
Woman	Faculty	There was not protected time to work on this-its another ‘thing’ that looks good but doesn't really have ‘teeth’ to be impactful.
Woman	Faculty	I just wasn't interested like i thought maybe i would be. i did not have much opportunity (or time and energy) to participate
Blocked by self or circumstances
Woman	Staff	I didn't stay more committed to the process.
Man	Faculty	I did not do anything concrete