Table 6.
Association between reported use of information sources and demographic characteristics.
| Information source | Gender, odds ratio (95% CI)a | Age group (years), odds ratio (95% CI) | |||
|
|
Women | Men | 18-40 | 41-60 | ≥61 |
| Local newspapers | Reference | 1.44 (1.17-1.78) | Reference | 0.90 (0.71-1.14) | 0.99 (0.71-1.36) |
| International and national newspapers | Reference | 1.21 (0.97-1.52) | Reference | 0.69 (0.53-0.88) | 0.71 (0.49-1.00) |
| Local television news | Reference | 0.86 (0.70-1.06) | Reference | 1.42 (1.14-1.78) | 2.09 (1.51-2.94) |
| International and national television news | Reference | 1.32 (1.08-1.61) | Reference | 1.18 (0.95-1.46) | 1.75 (1.30-2.40) |
| Radio news | Reference | 1.22 (0.99-1.50) | Reference | 1.85 (1.48-2.31) | 1.83 (1.34-2.48) |
| Health minister or Public Health Ontario updates | Reference | 0.80 (0.65-0.97) | Reference | 1.07 (0.86-1.32) | 1.33 (0.98-1.79) |
| Health authority websites | Reference | 0.75 (0.60-0.91) | Reference | 0.89 (0.72-1.13) | 0.65 (0.47-0.89) |
| Social media | Reference | 0.60 (0.49-0.74) | Reference | 0.38 (0.30-0.47) | 0.20 (0.14-0.27) |
| Friends or family | Reference | 0.71 (0.58-0.86) | Reference | 0.72 (0.58-0.89) | 0.50 (0.36-0.68) |
| Health care professionals | Reference | 0.91 (0.72-1.16) | Reference | 0.88 (0.67-1.15) | 1.30 (0.92-1.82) |
| Talk radio | Reference | 1.82 (1.35-2.48) | Reference | 1.04 (0.74-1.46) | 1.14 (0.72-1.78) |
| Blogs and opinion websites | Reference | 1.30 (0.96-1.76) | Reference | 0.47 (0.32-0.68) | 0.50 (0.28-0.82) |
aOdds ratio estimates with 95% CIs of the response of “Yes” (source used) with statements in the left column for different levels of the demographic variables.