Table 3.
Self-reported advert exposure by respondent characteristics
| Bristol (n = 1,110) | South Gloucestershire (n = 1,433) | Overall (n = 2,543) | |||||
|---|---|---|---|---|---|---|---|
| n | % | n | n | % | n | p-value | |
| Age | p < 0.01 | ||||||
| 18–34 years | 140/170 | 82.4% | 52/78 | 66.7% | 192/248 | 77.4% | |
| 35–44 years | 127/159 | 79.9% | 61/104 | 58.7% | 188/263 | 71.5% | |
| 45–64 years | 251/427 | 58.8% | 255/476 | 53.6% | 506/903 | 56.0% | |
| 65 + years | 208/342 | 60.8% | 371/760 | 48.8% | 579/1102 | 52.5% | |
| Sex | p = 0.09 | ||||||
| Female | 403/620 | 65.0% | 439/876 | 50.1% | 842/1496 | 56.3% | |
| Male | 307/457 | 67.2% | 299/542 | 55.2% | 606/999 | 60.7% | |
| Other | 4/5 | 80.0% | 0/1 | 0.0% | 4/6 | 66.7% | |
| Ethnicity | p = 0.03 | ||||||
| White | 639/982 | 65.1% | 669/1292 | 51.8% | 1308/2274 | 57.5% | |
| Non-white | 73/95 | 76.8% | 46/86 | 53.5% | 119/181 | 65.7% | |
| IMD decile | p < 0.01 | ||||||
| 1–2 (most deprived) | 422/656 | 64.3% | 4/8 | 50.0% | 426/664 | 64.2% | |
| 3–4 | 108/138 | 78.3% | 108/185 | 58.4% | 216/323 | 66.9% | |
| 5–6 | 72/107 | 67.3% | 111/226 | 49.1% | 183/333 | 55.0% | |
| 7–8 | 87/125 | 69.6% | 199/387 | 51.4% | 286/512 | 55.9% | |
| 9–10 (least deprived) | 44/84 | 52.4% | 326/627 | 52.0% | 370/711 | 52.0% | |
| Bus use | p < 0.01 | ||||||
| Daily | 56/76 | 73.7% | 0/2 | 0.0% | 56/78 | 71.8% | |
| Several times per week | 105/143 | 73.4% | 37/61 | 60.7% | 142/204 | 69.6% | |
| Several times per month | 152/213 | 71.4% | 99/156 | 63.5% | 251/369 | 68.0% | |
| Once per month or less | 242/384 | 63.0% | 341/631 | 54.0% | 583/1015 | 57.4% | |
| Never | 170/285 | 59.6% | 260/558 | 46.6% | 430/843 | 51.0% | |
IMD Index of Multiple Deprivation
p values derived from Chi-square tests