Table 3.
Preferred approaches to choosing OTC medicine.
| Respondents % (N) | Selecting on the shelf | Searching on-screen | Either | Neither |
|---|---|---|---|---|
| eHealth literacy * | ||||
| High J-eHEALS | 29.50% (41) | 27.34% (38) | 41.72% (58) | 1.44% (2) |
| Low J-eHEALS | 34.90% (52) | 14.09% (21) | 45.64% (68) | 5.37% (8) |
| Gender | ||||
| Women | 28.00% (42) | 22.00% (33) | 46.00% (69) | 4.00% (6) |
| Men | 36.96% (51) | 18.84% (26) | 41.30% (57) | 2.90% (4) |
| Age brackets (years) | ||||
| 20–29 | 27.37% (26) | 23.16% (22) | 45.26% (43) | 4.21% (4) |
| 30–39 | 40.90% (36) | 15.90% (14) | 39.77% (35) | 3.41% (3) |
| 40–49 | 29.52% (31) | 21.90% (23) | 45.71% (48) | 2.86% (3) |
| Total** | 32.29% (93) | 20.49% (59) | 43.75% (126) | 3.74% (10) |
*
Significant difference at the 0.05 level (2-tailed).
**
Significant difference at the 0.001 level (2-tailed).