Table 6.
Terms associated with tea consumption, reading labels during tea purchase, and number of citations from each gender.
| Terms Associated with Tea Consumption | ||
|---|---|---|
| Citations by Women | Citations by Men | |
| Leisure | 24 (+) | 3 (−) |
| Health | 45 | 28 |
| Diet | 20 | 6 |
| Wellness | 44 | 31 |
| Relaxation | 43 | 23 |
| Family Moments | 21 | 5 |
| Sophistication | 3 | 0 |
| Reading Labels | ||
| Citations by Women | Citations by Men | |
| Title/Name | 9 | 3 |
| Type/Flavor | 15 | 8 |
| Brand | 6 | 2 |
| Production Site | 4 | 5 |
| Validity | 6 | 3 |
| Ingredients | 25 | 11 |
| Health Benefits | 30 | 16 |
| Price | 9 | 8 |
| I Do Not Notice | 3 (−) | 17 (+) |
(+) or (−): the observed value is higher or lower than the expected theoretical value (p < 0.05) according to the Chi-square test.