Table 1.
Specific indicators for each variable.
| Variables | Specific indicator |
|---|---|
| Industry subject trust | Farmer trust |
| Corporate trust | |
| External regulatory subjects trust | Industry association Trust |
| News media trust | |
| Sales platform trust | |
| Government trust | |
| Expert trust | |
| Information form trust | Text trust |
| Picture trust | |
| Video trust | |
| Commentary trust | |
| Real-time interactive trust | |
| Information content trust | Environmental information trust |
| Input information trust | |
| Certification information trust | |
| Sampling information trust | |
| Credit information trust | |
| Third-party information trust | |
| Sales platform information trust |