Table 11.
Regression result.
| Estimate | Standard error | Wald | Freedom | Significance | 95% Confidence interval |
||
|---|---|---|---|---|---|---|---|
| Lower limit | Upper limit | ||||||
| [No pollution premium = 1] | −1.269 | 0.810 | 2.452 | 1 | 0.117 | −2.856 | 0.319 |
| [No pollution premium = 2] | 1.038 | 0.809 | 1.647 | 1 | 0.199 | −0.547 | 2.623 |
| Content trust | 0.393 | 0.077 | 26.214 | 1 | 0.000*** | 0.242 | 0.543 |
| Form trust | 0.368 | 0.075 | 24.160 | 1 | 0.000*** | 0.221 | 0.514 |
| Third party trust | 0.071 | 0.075 | 0.916 | 1 | 0.338 | −0.075 | 0.217 |
| Industrial subject | 0.219 | 0.071 | 9.586 | 1 | 0.002*** | 0.080 | 0.358 |
| Food safety attitude | −0.064 | 0.086 | 0.561 | 1 | 0.454 | −0.232 | 0.104 |
| Food safety status | −0.009 | 0.074 | 0.014 | 1 | 0.907 | −0.153 | 0.136 |
| Tea frequency | −0.010 | 0.055 | 0.035 | 1 | 0.852 | −0.118 | 0.098 |
| Three products a class familiarity | 0.220 | 0.078 | 8.003 | 1 | 0.005*** | 0.068 | 0.372 |
| Education level | 0.131 | 0.072 | 3.342 | 1 | 0.068* | −0.009 | 0.272 |
| Income | −0.040 | 0.046 | 0.780 | 1 | 0.377 | −0.130 | 0.049 |
| Age | 0.009 | 0.008 | 1.269 | 1 | 0.260 | −0.007 | 0.025 |
| Search | −0.129 | 0.131 | 0.970 | 1 | 0.325 | −0.385 | 0.127 |
| Experience | 0.346 | 0.084 | 16.772 | 1 | 0.000*** | 0.180 | 0.512 |
| Trust | −0.157 | 0.106 | 2.187 | 1 | 0.139 | −0.365 | 0.051 |
| [Online-oriented = 0] | 0.088 | 0.141 | 0.390 | 1 | 0.532 | −0.188 | 0.364 |
| [Online-oriented = 1] | 0a | . | . | 0 | . | . | . |
Association function: divide number.
a. This parameter is redundant.