Table 2.

Consumers’ differences in three types of properties for food safety.

Food safety attribute	Specific indicator	Ranges	Variable explanation	Average value	Variance
Trust	Farming content	1–5	1 - nothing, 2 - not tight, 3 - general, 4 - more important, 5 - very important	4.41	0.920
	Heavy metal content	1–5		4.42	0.902
	Microbial content	1–5		4.38	0.919
Search	Shape	1–5		3.9	0.873
	Abcrosis	1–5		3.97	0.847
	Aroma	1–5		4.24	0.850
	Outer packaging	1–5		4.05	0.707
Experience	Brand	1–5		3.57	0.934