Table 3.

Overview of the effects of displaying the Choices label on the volume share of products

Product category	Product group	Effect from share_display_label	Effect from numb_display_label
Milk	Ordinary milk	+	+
	Chocolate milk	+	+
	Butter milk	+	+
Yoghurts	Yoghurt	+	+
	Drink-yoghurt	+	+
	Quark	+	+
	Other dairy	+	+
Sauces	Dressing	0 (direction + )	–
	Vinaigrette	+	+
	Mayonnaise	+	0 (direction + )
	Mayonnaise light	–	–
Fats and oils	Oil	0 (direction –)	0 (direction –)
	Margarine	0 (direction –)	–
	Margarine light	–	–
	Fry bake products	0 (direction –)	0 (direction –)
Cereals	Oatmeal	0 (direction + )	0 (direction –)
	Cereal powder	0 (direction –)	–
	Muesli	0 (direction + )	0 (direction + )

+ , positive effect, significant at 5 % level; –, negative effect, significant at 5 % level; 0, non-significant effect.