Table 4.
(1) | Ordinary milk | Butter milk | Chocolate milk | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | |||||||
Coef. (2) |
Prob. (3) |
Coef. (4) |
Prob. (5) |
Coef. (6) |
Prob. (7) |
Coef. (8) |
Prob. (9) |
Coef. (10) |
Prob. (11) |
Coef. (12) |
Prob. (13) |
|
Share_display_label | 0·0883 | 0·0000 | 0·1018 | 0·0000 | 0·0725 | 0·0160 | 0·0481 | 0·0160 | 1·1499 | 0·0000 | 0·3253 | 0·0000 |
Share_organic | 0·0429 | 0·0000 | 0·0494 | 0·0000 | 0·1793 | 0·0000 | 0·1190 | 0·0000 | −2·4615 | 0·9790 | −0·6963 | 0·9790 |
Share_ownlabel | −0·2812 | 0·0000 | −0·3240 | 0·0000 | −0·7059 | 0·0000 | −0·4684 | 0·0000 | −0·5286 | 0·0000 | −0·1495 | 0·0000 |
Share_discount | −0·0015 | 0·5560 | −0·0017 | 0·5560 | 0·0076 | 0·3380 | 0·0050 | 0·3390 | −0·3195 | 0·0000 | −0·0904 | 0·0000 |
Share_super | −0·0093 | 0·0000 | −0·0107 | 0·0000 | 0·0504 | 0·0000 | 0·0334 | 0·0000 | −0·0291 | 0·0630 | −0·0082 | 0·0620 |
Rel_price | −0·0977 | 0·0000 | −0·1125 | 0·0000 | −0·1919 | 0·0000 | −0·1273 | 0·0000 | −0·0335 | 0·7810 | −0·0095 | 0·7810 |
Note: Conventional, not own label and service stores is base.
(1), …, (13), column number; coef., coefficient; prob., P value.