Table 5.
Partial effects for share of eligible products purchased: cereal products
| (1) | Oatmeal | Cereal powder | Muesli | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | |||||||
| Coef. (2) |
Prob. (3) |
Coef. (4) |
Prob. (5) |
Coef. (6) |
Prob. (7) |
Coef. (8) |
Prob. (9) |
Coef. (10) |
Prob. (11) |
Coef. (12) |
Prob. (13) |
|
| Share_display_label | 1·0866 | 0·3250 | 0·3065 | 0·3140 | −0·0699 | 0·2530 | −0·0446 | 0·2530 | 0·3963 | 0·2720 | 0·1017 | 0·2710 |
| Share_organic | −2·3124 | 0·9930 | −0·6523 | 0·9930 | −0·2119 | 0·0000 | −0·1351 | 0·0000 | −0·0989 | 0·0110 | −0·0254 | 0·0110 |
| Share_ownlabel | 1·2879 | 0·0000 | 0·3633 | 0·0000 | −2·3754 | 0·9860 | −1·5145 | 0·9860 | 0·2874 | 0·0000 | 0·0738 | 0·0000 |
| Share_discount | 0·5705 | 0·0000 | 0·1609 | 0·0000 | −0·1406 | 0·0000 | −0·0897 | 0·0000 | −0·0629 | 0·0000 | −0·0161 | 0·0000 |
| Share_super | 0·8506 | 0·0000 | 0·2399 | 0·0000 | 0·0454 | 0·0000 | 0·0289 | 0·0000 | 0·1343 | 0·0000 | 0·0345 | 0·0000 |
| Rel_price | −0·1128 | 0·8610 | −0·0318 | 0·8610 | 0·4594 | 0·0010 | 0·2929 | 0·0010 | −0·1799 | 0·5390 | −0·0462 | 0·5390 |
Note: Conventional, not own label and service stores is base.
(1), …, (13), column number; coef., coefficient; prob., P value.