Table 6.
(1) | Vinaigrette | Dressing | Mayonnaise | Mayonnaise light | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | |||||||||
Coef. (2) |
Prob. (3) |
Coef. (4) |
Prob. (5) |
Coef. (6) |
Prob. (7) |
Coef. (8) |
Prob. (9) |
Coef. (10) |
Prob. (11) |
Coef. (12) |
Prob. (13) |
Coef. (14) |
Prob. (15) |
Coef. (16) |
Prob. (17) |
|
Share_display_label | 0·9602 | 0·0000 | 0·3843 | 0·0000 | 0·2257 | 0·2770 | 0·0569 | 0·277 | 1·3306 | 0·0000 | 0·5870 | 0·0000 | −0·5005 | 0·0000 | –0·1664 | 0·0000 |
Share_organic | –0·4056 | 0·2960 | –0·1623 | 0·2960 | NA | –0·9147 | 0·0000 | –0·4036 | 0·0000 | NA | ||||||
Share_ownlabel | –0·2428 | 0·0000 | –0·0972 | 0·0000 | 1·6388 | 0·0000 | 0·4135 | 0·000 | –0·3805 | 0·0000 | –0·1679 | 0·0000 | –0·4931 | 0·0000 | –0·1639 | 0·0000 |
Share_discount | 0·0369 | 0·4120 | 0·0148 | 0·4120 | 1·4888 | 0·0000 | 0·3757 | 0·000 | –0·1427 | 0·0000 | –0·0630 | 0·0000 | −0·4336 | 0·0000 | –0·1442 | 0·0000 |
Share_super | 0·3388 | 0·0000 | 0·1356 | 0·0000 | 1·6116 | 0·0000 | 0·4067 | 0·000 | 0·0904 | 0·0020 | 0·0399 | 0·0020 | 0·7518 | 0·0000 | 0·2500 | 0·0000 |
Rel_price | –0·4214 | 0·0620 | –0·1687 | 0·0620 | –1·5084 | 0·0000 | –0·3806 | 0·000 | 0·2504 | 0·0000 | 0·1105 | 0·0000 | −0·2098 | 0·000 | –0·0835 | 0·0000 |
Note: Conventional, not own label and service stores is base.
(1), …, (17), column number; coef., coefficient; prob., P value; NA, products do not exist in an organic version.