Table 7.
(1) | Drink-yoghurt | Ordinary yoghurt | Quark | Other dairy | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | |||||||||
Coef. (2) |
Prob. (3) |
Coef. (4) |
Prob. (5) |
Coef. (6) |
Prob. (7) |
Coef. (8) |
Prob. (9) |
Coef. (10) |
Prob. (11) |
Coef. (12) |
Prob. (13) |
Coef. (14) |
Prob. (15) |
Coef. (16) |
Prob. (17) |
|
Share_display_label | 0·1225 | 0·0000 | 0·0848 | 0·0000 | 0·2494 | 0·0000 | 0·3252 | 0·0000 | 1·3998 | 0·0000 | 0·5755 | 0·0000 | 1·5180 | 0·0000 | 0·5845 | 0·0000 |
Share_organic | –1·2348 | 0·0000 | –0·8543 | 0·0000 | –0·0930 | 0·0000 | −0·1212 | 0·0000 | −0·2680 | 0·0000 | −0·1102 | 0·0000 | –8·2770 | 0·9830 | −3·1872 | 0·9830 |
Share_ownlabel | –0·7103 | 0·0000 | –0·4914 | 0·0000 | –0·2273 | 0·0000 | −0·2963 | 0·0000 | 0·1328 | 0·0000 | 0·0546 | 0·0000 | –0·6609 | 0·0000 | −0·2545 | 0·0000 |
Share_discount | –0·0264 | 0·0000 | –0·0182 | 0·0000 | –0·0077 | 0·0030 | −0·0101 | 0·0030 | −0·3239 | 0·0000 | −0·1332 | 0·0000 | –0·1052 | 0·0000 | −0·0405 | 0·0000 |
Share_super | 0·0107 | 0·0410 | 0·0074 | 0·0410 | 0·0264 | 0·0000 | 0·0344 | 0·0000 | 0·0874 | 0·0000 | 0·0359 | 0·0000 | –0·0525 | 0·0000 | −0·0202 | 0·0000 |
Rel_price | –0·0052 | 0·6910 | –0·0036 | 0·6910 | –0·0370 | 0·0120 | −0·0482 | 0·0120 | 0·0374 | 0·3040 | 0·0154 | 0·3040 | –0·6135 | 0·0000 | −0·2362 | 0·0000 |
Note: Conventional, not own label and service stores is base.
(1), …, (17), column number; coef., coefficient; prob., P value.