Table 8.
(1) | Oil | Margarine | Margarine light | Bake and fry | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | Expected volume | Probability | |||||||||
Coef. (2) |
Prob. (3) |
Coef. (4) |
Prob. (5) |
Coef. (6) |
Prob. (7) |
Coef. (8) |
Prob. (9) |
Coef. (10) |
Prob. (11) |
Coef. (12) |
Prob. (13) |
Coef. (14) |
Prob. (15) |
Coef. (16) |
Prob. (17) |
|
Share_display_label | −0·1997 | 0·1790 | −0·0817 | 0·1790 | −0·0606 | 0·1070 | −0·0573 | 0·1070 | −1·1805 | 0·0000 | −0·4766 | 0·0000 | −0·0916 | 0·4390 | −0·0528 | 0·4390 |
Share_organic | −0·6786 | 0·0000 | −0·2777 | 0·0000 | −0·7319 | 0·0000 | −0·6921 | 0·0000 | −0·6352 | 0·0040 | −0·2564 | 0·0040 | −0·5995 | 0·1460 | −0·3454 | 0·1460 |
Share_ownlabel | −0·5800 | 0·0000 | −0·2374 | 0·0000 | −0·3137 | 0·0000 | −0·2966 | 0·0000 | −0·8360 | 0·0000 | −0·3375 | 0·0000 | −0·5555 | 0·0000 | −0·3201 | 0·0000 |
Share_discount | −0·0487 | 0·1000 | −0·0199 | 0·1000 | −0·1685 | 0·0000 | −0·1594 | 0·0000 | −0·3148 | 0·0000 | −0·1271 | 0·0000 | −0·0244 | 0·2610 | −0·0140 | 0·2610 |
Share_super | 0·4010 | 0·0000 | 0·1641 | 0·0000 | −0·0283 | 0·0150 | −0·0268 | 0·0150 | 0·0751 | 0·0140 | 0·0303 | 0·0140 | –0·0118 | 0·5650 | −0·0068 | 0·5650 |
Rel_price | −0·0795 | 0·0060 | −0·0326 | 0·0060 | −0·0686 | 0·0080 | −0·0649 | 0·0080 | 0·5659 | 0·0000 | 0·2285 | 0·0000 | –0·0631 | 0·5320 | −0·0364 | 0·5320 |
Note: Conventional, not own label and service stores is base.
(1), …, (17), column number; coef., coefficient; prob., P value.