Fig. 1.

Motives for vegetarianism and low meat consumption in different diet styles (, vegetarians/vegans (males, n 41; females, n 134); , pescatarians (males, n 36; females, n 91); , low-meat consumers (males, n 519; females, n 777)), according to gender (a, males; b, females), in a sample of Swiss adults (n 1598); Swiss Food Panel 2.0 (survey 2017). The two aspects of taste motives (i.e. not liking the taste of meat and preferring vegetarian foods) were analysed together here because the results for both aspects were the same; n per group varies due to missing values. Values are means with their 99 % CI represented by vertical bars. One-way independent ANOVA were used to investigate differences in motives between diet styles. ^a,bMean values with unlike superscript letters were significantly different according to the Games–Howell post hoc test (P ≤ 0·01). **P < 0·01, ***P ≤ 0·001