Table 1.

Items assessing motives for no or low meat consumption

Motive		Motive category	Cronbach’s α
‘I eat little or no meat because …’
1.	‘… it helps me regulate my weight’†
2.	‘… I want to eat healthily’
3.	‘… I frequently don’t like the taste’†	Taste	0·68
4.	‘… I prefer the taste of vegetarian dishes’†
5.	‘… it is better for the environment’†	Environmental concerns	0·89
6.	‘… I want to eat in an environmentally friendly way’
7.	‘… meat production has negative effects on animal welfare’	Animal welfare	0·81
8.	‘… I consider it unethical that animals are killed to produce meat’
9.	‘… my doctor recommended it to me’
10.	‘… my religion forbids me to eat (certain types of) meat’†
11.	‘… I was brought up that way’
12.	‘… my social environment expects it from me’

^†Item was adapted from De Backer and Hudders⁽²²⁾.