Table 3.
Food advertising v. non-food advertising in children’s and teens’ magazines in Slovenia in 2013 and 2017
| 2013 | 2017 | |||||||
|---|---|---|---|---|---|---|---|---|
| Magazine title | Issues (n) | Non-food ads (n) | Food ads (n) | Food ads (%) | Issues (n) | Non-food ads (n) | Food ads (n) | Food ads (%) |
| Ciciban | 11 | 80 | 17 | 18 | 11 | 63 | 6 | 9 |
| Cicido | 11 | 52 | 7 | 12 | 11 | 41 | 1 | 2 |
| Cici zabavnik | 11 | 63 | 15 | 19 | 11 | 45 | 3 | 6 |
| Moj planet | 11 | 65 | 0 | 0 | 11 | 59 | 0 | 0 |
| Pil | 11 | 155 | 28 | 15 | 11 | 136 | 16 | 11 |
| Smrklja | 6 | 65 | 19 | 23 | – | – | – | – |
| NGJ * | 10 | 70 | 10 | 13 | 10 | 43 | 2 | 4 |
| Pikapolonica | 11 | 15 | 0 | 0 | 8 | 0 | 0 | 0 |
| Zmajček | 10 | 50 | 0 | 0 | 10 | 70 | 0 | 0 |
| TOTAL | 92 | 615 | 96 | 16 | 83 | 457 | 28 | 6 |
All issues of the children’s and teens’ magazines (n 92 in 2013, n 83 in 2017) published in Slovenia in the two years were analysed. The term ‘ads’ refers to all branded food reference types mentioned in Table 2.
*
NGJ: National Geographic Junior.