Fig. 2.

Mean liking scores of the soups (with their standard errors represented by vertical bars) per experimental condition for the ‘not aware, no action’ (), ‘aware, no action’ () and ‘aware and action’ () Interest in Salt Reduction groups, measured on a 9-point scale (from 1=‘not liked at all’ to 9=‘liked very much’), among British consumers (n 493) aged 24–65 years, November–December 2013. *Mean values were significantly different between the three Interest in Salt Reduction groups for the same soup. ^a,b,cMean values for products with unlike superscript lower-case letters were significantly different within the ‘not aware, no action’ group across the soups (P<0·05). ^A,BMean values for products with unlike superscript upper-case letters were significantly different within the ‘aware, no action’ group across the soups (P<0·05). ^a,b Mean values for products with unlike superscript lower-case italic letters were significantly different within the ‘aware and action’ group across the soups (P<0·05)