Table 3.
Proportion of food advertisements (ads) aired on eight selected Argentinean television channels, November and December 2013 and January 2014 (n 3340), by food processing level categorized according to the NOVA system, food category and audience category
| Food processing level/food category | % of total food ads (n 3340) | % of general audience food ads (n 2236) | % of child audience food ads (n 1104) |
|---|---|---|---|
| PUPF | |||
| Cereal bars | 3·2 | 2·1 | 5·5** |
| Non-alcoholic, non-sugary beverages | 4.0 | 5·5 | 1·2** |
| Non-alcoholic, sugary beverages | 35·3 | 45·9 | 13·8** |
| Meats (canned tuna, turkey, etc.) | 0·7 | 1·0 | 0·2** |
| Breakfast cereal | 1·1 | 0·0 | 3·4** |
| Pre-prepared foods (soya patties, noodles, etc.) | 1·6 | 1·8 | 1·3 |
| Flavour additives | 4·3 | 3·9 | 5·0 |
| Hamburgers | 0·4 | 0·2 | 0·8* |
| Sweets (candy, chocolates, etc.) | 7·4 | 9·0 | 4·1** |
| Cookies and crackers | 0·6 | 0·8 | 0·3 |
| Cheese and yoghurt | 12·2 | 9·7 | 17·4** |
| Others | 1·4 | 1·4 | 15·0 |
| Desserts | 8·2 | 1·6 | 21·6** |
| Fast-food restaurants | 5·6 | 1·7 | 13·3** |
| Dressings | 1·9 | 2·0 | 1·6 |
| Salty snacks | 7·4 | 7·2 | 8·0 |
| Non-PUPF | |||
| Mineral water | 2·0 | 2·7 | 0·5** |
| Dry pasta | 2·1 | 2·9 | 0·5** |
| Condiments (pepper, herbs, parsley, rosemary, etc.) | 0·1 | 0·2 | 0·0 |
| Infusions | 0·4 | 0·6 | 0·0* |
PUPF, processed and ultra-processed foods; non-PUPF, unprocessed or minimally processed foods.
Proportions were significantly different from those of the general audience category: *P<0·05, **P<0·01.