Table 3.
Results of independent-sample t tests. Average amount of sugars in g/100 ml in beverage products based on presence/absence of each front-of-package (FOP) marketing strategy. Data from photographs of beverage packages taken in six urban supermarkets, representing five different supermarket chains, Santiago, Chile, 2015
| Strategy not on FOP | Strategy used on FOP | ||||||
|---|---|---|---|---|---|---|---|
| Marketing strategy | Mean1 | sd | n | Mean2 | sd | n | Mean2 – Mean1 |
| Nutrition and health | 8·19 | 4·07 | 228 | 4·62 | 4·15 | 777 | −3·57* |
| Nature and fruit | 4·90 | 4·11 | 263 | 5·61 | 4·48 | 742 | 0·71* |
| Emotion and fun | 5·44 | 4·40 | 890 | 5·33 | 4·37 | 115 | −0·11 |
| Child-directed characters† | 5·35 | 4·49 | 919 | 6·30 | 3·15 | 86 | 0·95* |
| Childhood and family | 5·43 | 4·41 | 981 | 5·46 | 3·78 | 24 | 0·03 |
| Sports and physical activity | 5·55 | 4·42 | 883 | 4·57 | 4·12 | 122 | −0·98* |
| Product-oriented | 5·46 | 4·36 | 847 | 5·27 | 4·60 | 158 | −0·19 |
*
P < 0·05.
†
Adjusted t test due to statistically significant Levene’s test for equality of variances.