. 2017 Nov 2;21(3):454–464. doi: 10.1017/S1368980017002671

Table 4.

Results of χ ² tests. Percentage of products in a given product category using at least one occurrence of each front-of-package marketing strategy. Data from photographs of beverage packages taken in six urban supermarkets, representing five different supermarket chains, Santiago, Chile, 2015

	Percentage of products per product category
Marketing strategy	Plain waters (N 48)	Plain milks (N 84)	100 % fruit juice (N 39)	Sports/ flavoured waters (N 105)	Fruit-flavoured drinks (N 296)	Powder drinks (N 171)	Soft drinks with sugar (N 60)	Soft drinks, no sugar (N 60)	Milk-based beverages (N 142)
Nutrition and health	63^B	87^A,C	56^B	80^A,C	62^B	99^A,B,C	48^B	100^A,B,C	89^A,C
Nature and fruit	56^B,C	25^A,C	92^A,B	56^B,C	98^A,B,C	98^A,B,C	38^C	30^A,C	70^A,B,C
Emotion and fun	23^B	8^A	21	11	10^A,C	9^A,C	13	12	13
Child-directed characters	6	12^C	0^B	1^B	6	4^B	2^B	0^B	33^A,B,C
Childhood and family	6	10^C	0^B	0^A,B	2^B	0^A,B	0^B	0^B	4
Sports and physical activity	2	6	0	50^A,B,C	6	11^C	2	0	18^A,B,C
Product-oriented	6	11	10	15	11	29^A,B,C	20^A	18	15

^A,B,CPercentages within a row with superscript letters were significantly different from that for ^Aplain waters, ^Bplain milks and/or ^C100 % fruit juice at P<0·05 based on post hoc Fisher’s exact probability tests (z tests).