Proportion with top-of-mind brand awareness for unhealthy food sponsor products and healthier food sponsor products by sponsorship condition (, non-food branding; , unhealthy food branding; , healthier food branding; , obesity prevention campaign branding) among students in grades 1 to 3 (aged 5–10 years; n 1124) from schools in metropolitan Melbourne, Australia, May–August 2016. *P<0·05; **P<0·01; †reference category for logistic regression analyses