Table 1.
Demographic characteristics of participants by sponsorship condition: students in grades 1 to 3 (aged 5–10 years; n 1124) from schools in metropolitan Melbourne, Australia, May–August 2016
| Sponsorship condition | ||||||
|---|---|---|---|---|---|---|
| Total (n 1124) | Non-food branding (control) (n 289) | Unhealthy food branding (n 273) | Healthier food branding (n 280) | Obesity prevention campaign branding (n 282) | ||
| % | % | % | % | % | P value | |
| Sex | 0·335 | |||||
| Male | 51·3 | 48·8 | 56·0 | 50·4 | 50·4 | |
| Female | 48·7 | 51·2 | 44·0 | 49·6 | 49·6 | |
| Age (years) | 0·977 | |||||
| Mean | 7·2 | 7·2 | 7·2 | 7·2 | 7·2 | |
| sd | 0·9 | 0·9 | 0·9 | 1·0 | 0·9 | |
| School grade level | 0·913 | |||||
| 1 | 38·5 | 37·4 | 41·4 | 37·5 | 37·9 | |
| 2 | 38·3 | 37·7 | 37·0 | 38·6 | 40·1 | |
| 3 | 23·1 | 24·9 | 21·6 | 23·9 | 22·0 | |
| Socio-economic status | 0·611 | |||||
| Low | 7·9 | 6·9 | 7·7 | 7·5 | 9·6 | |
| Medium | 48·3 | 45·7 | 47·6 | 52·1 | 47·9 | |
| High | 43·8 | 47·4 | 44·7 | 40·4 | 42·6 | |
| Frequency of consuming unhealthy food sponsor products | 0·291 | |||||
| At least a few times a month | 47·7 | 50·2 | 50·9 | 45·4 | 44·3 | |
| A few times a year/never | 52·3 | 49·8 | 49·1 | 54·6 | 55·7 | |
| Frequency of consuming healthier food sponsor products | 0·458 | |||||
| At least a few times a month | 59·8 | 62·6 | 61·5 | 57·1 | 57·8 | |
| A few times a year/never | 40·2 | 37·4 | 38·5 | 42·9 | 42·2 | |
Percentages may not sum to 100 % due to rounding.