Table 2.
The number and proportion of products with claims and the number and proportion of claims, by chain type and chain, in a systematic content analysis of all web pages on forty-four Australian fast-food websites, May 2015
| Number of products with claims (% total products with claims) | Number of claims (% total claims) | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Type of chain | Chain names | Nutrition content | Health | Total* | Nutrition content† | Health† | Total | Examples of products with claims | ||||||
| n | % | n | % | n | % | n | % | n | % | n | % | |||
| Meals | McDonald’s | 1 | 0·3 | 0 | 0 | 1 | 0·2 | 1 | 0·06 | 0 | 0 | 1 | 0·04 | Reduced-fat smoothie |
| Subway | 9 | 2 | 0 | 0 | 9 | 2 | 9 | 0·6 | 0 | 0 | 9 | 0·4 | Reduced-fat sub sandwich | |
| Grill’d | 1 | 0·3 | 0 | 0 | 1 | 0·2 | 1 | 0·06 | 0 | 0 | 1 | 0·04 | Potato chips (fries) | |
| Mad Mex | 2 | 0·5 | 0 | 0 | 2 | 1 | 2 | 0·1 | 0 | 0 | 2 | 0·1 | ‘Naked’ burrito (no tortilla), low-fat corn chips | |
| Salsas | 1 | 0·3 | 0 | 0 | 1 | 0·2 | 1 | 0·06 | 0 | 0 | 1 | 0·04 | Bowl marketed as ‘higher protein’ | |
| Zambrero | 5 | 1 | 0 | 0 | 5 | 1 | 20 | 1 | 0 | 0 | 20 | 1 | Bowls marketed as ‘higher protein’ | |
| Noodle Box | 5 | 1 | 0 | 0 | 5 | 1 | 5 | 0·3 | 0 | 0 | 5 | 0·2 | Reduced-fat noodle, stir fry and rice dishes | |
| Subtotal | 24 | 7 | 0 | 0 | 24 | 6 | 39 | 3 | 0 | 0 | 39 | 2 | ||
| Bakery | Bakers Delight | 91 | 25 | 62 | 63 | 91 | 25 | 813 | 54 | 512 | 88 | 1325 | 63 | Breads, rolls and pastries |
| BreadTop | 2 | 0·5 | 0 | 0 | 2 | 1 | 2 | 0·1 | 0 | 0 | 2 | 0·1 | Loaves of bread | |
| Brumby’s | 27 | 7 | 25 | 26 | 27 | 7 | 49 | 3 | 50 | 9 | 99 | 5 | Wholemeal or grain bread | |
| Donut King | 7 | 2 | 3 | 3 | 7 | 2 | 14 | 0·9 | 3 | 0·5 | 17 | 1 | Reduced-fat smoothies and milkshakes | |
| Muffin Break | 28 | 8 | 2 | 2 | 29 | 8 | 35 | 2 | 3 | 0·5 | 38 | 2 | Reduced-fat or high-fibre muffins | |
| Subtotal | 155 | 42 | 92 | 94 | 156 | 42 | 913 | 60 | 568 | 98 | 1481 | 71 | ||
| Ice cream & frozen yoghurt | Baskin Robbins | 2 | 0·5 | 0 | 0 | 2 | 1 | 2 | 0·1 | 0 | 0 | 2 | 0·1 | No added sugar ice cream |
| New Zealand Natural | 12 | 3 | 0 | 0 | 12 | 3 | 22 | 1 | 0 | 0 | 22 | 1 | Reduced-fat smoothies | |
| Wendy’s | 23 | 6 | 0 | 0 | 23 | 6 | 42 | 3 | 0 | 0 | 42 | 2 | Low-fat sorbet, reduced-fat smoothies and ice cream | |
| Yogurberry | 3 | 0·8 | 0 | 0 | 3 | 1 | 5 | 0·3 | 0 | 0 | 5 | 0·2 | Frozen yoghurt | |
| Subtotal | 40 | 11 | 0 | 0 | 40 | 11 | 71 | 5 | 0 | 0 | 71 | 3 | ||
| Beverages | Gloria Jeans | 4 | 1 | 0 | 0 | 4 | 1 | 4 | 0·3 | 0 | 0 | 4 | 0·2 | Reduced-fat smoothies |
| Boost Juice | 39 | 11 | 5 | 5 | 43 | 12 | 110 | 7 | 10 | 2 | 120 | 6 | Juices, reduced-fat and/or high-protein smoothies, protein snacks | |
| Subtotal | 43 | 12 | 5 | 5 | 47 | 13 | 114 | 8 | 10 | 2 | 124 | 6 | ||
| Salad | Sumo Salad | 104 | 28 | 1 | 1 | 104 | 28 | 378 | 25 | 1 | 0·1 | 379 | 18 | Low-fat and/or high-protein salads and wraps, yoghurt |
| Subtotal | 104 | 28 | 1 | 1 | 104 | 28 | 378 | 25 | 1 | 0·1 | 379 | 18 | ||
| Total products/claims | 366 | 100 | 98 | 100 | 371 | 100 | 1515 | 100 | 579 | 100 | 2094 | 100 | ||
*
Some products had both nutrition content claims and health claims; therefore the total is not the sum of these columns.
†
May not add to 100 % due to rounding.