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. 2017 May 26;20(17):3029–3040. doi: 10.1017/S1368980017000775

Table 1.

Overview of television peak viewing times for New Zealand children (5–13 years) and adolescents (14–18 years), June-August 2015 (data from A.C. Nielsen)

Weekdays Saturdays Sundays
Age group 5–13 years 14–18 years 5–13 years 14–18 years 5–13 years 14–18 years
Peak hours* 17.30–20.30 18.00–22.00 17.30–21.30 18.00–22.00 17.00–20.30 18.00–21.30
Maximum audience rating of the day 138 600 64 700 142 500 67 700 155 200 71 600
Peak viewing times (definition 1) 07.00–09.00 & 15.30–22.30 07.30–08.00 & 15.30–23.30 07.00–23.00 08.30–00.00 07.00–22.00 09.00–9.30 & 10.00–23.00
Peak viewing times (definition 2) 16.30–21.30 16.30–22.30 07.30–10.30 & 16.00–22.00 17.00–23.00 08.00–10.30 & 16.00–21.00 17.00–22.30
Peak viewing times (definition 3§) 18.30–19.30 / 18.30–20.30 / 18.00–20.00 /
*

Hours during which more than 100 000 children or more than 50 000 adolescents are watching television (all channels combined).

Definition 1: times when the number of children or adolescents watching is higher than 25 % of the maximum child or adolescent audience rating for the day (all channels combined).

Definition 2: times when the number of children or adolescents watching is higher than 50 % of the maximum child or adolescent audience rating for the day (all channels combined).

§

Definition 3: times when more than 25 % of total New Zealand children or adolescents are watching television (all channels combined).