Table 2.
The extent and nature of unhealthy food advertising on television in New Zealand (all channels combined, eight recording days, three major free-to-air channels), June-August 2015
| Weekdays | Weekend days | All days (weighted) | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| n | % | n | % | n | % | |||||||
| Advertisements (all channels combined) | ||||||||||||
| Total ads | 5738 | 100·0 | 4733 | 100·0 | 10471 | 100·0 | ||||||
| Non-food ads | 4690 | 81·7 | 3939 | 83·2 | 8664 | 82·7 | ||||||
| Food* ads | 1048 | 18·3 | 794 | 16·8 | 1807 | 17·3 | ||||||
| Food brand/company/retailer ads (without food depicted) | 120 | 2·1 | 87 | 1·8 | 201 | 1·9 | ||||||
| Food ads with promotional characters | 398 | 38·0 | 287 | 36·1 | 677 | 36·8 | ||||||
| Food ads with promotional characters targeting children | 261 | 24·9 | 197 | 24·8 | 458 | 24·8 | ||||||
| Food ads with premium offers | 426 | 40·6 | 284 | 35·8 | 690 | 37·4 | ||||||
| Food ads with premium offers targeting children | 21 | 2·0 | 13 | 1·6 | 32 | 1·8 | ||||||
| MOH | WHO-EU | MOH | WHO-EU | MOH | WHO-EU | |||||||
| n | % | n | % | n | % | n | % | n | % | n | % | |
| Unhealthy food advertisements (all channels combined) | ||||||||||||
| Unhealthy food ads | 530 | 50·6 | 687 | 65·5 | 401 | 50·5 | 556 | 70·0 | 931 | 50·5 | 1262 | 68·5 |
| Unhealthy food ads with promotional characters | 164 | 30·9 | 218 | 31·7 | 111 | 27·7 | 178 | 32·0 | 268 | 28·8 | 397 | 32·0 |
| Unhealthy food ads with premium offers | 213 | 40·2 | 243 | 35·4 | 134 | 33·4 | 185 | 33·3 | 333 | 35·7 | 422 | 34·0 |
| Unhealthy food ads during children’s programmes | 0 | 0·0 | 3 | 0·0 | 15 | 3·7 | 27 | 4·9 | 23 | 2·5 | 42 | 3·4 |
| Unhealthy food ads during other programmes (not for children) | 530 | 100·0 | 684 | 99·6 | 386 | 96·3 | 529 | 95·1 | 908 | 97·5 | 1201 | 96·6 |
| Unhealthy food ads during peak viewing times (definition 1†) | 352 | 66·4 | 468 | 68·1 | 393 | 98·0 | 545 | 98·0 | 812 | 87·2 | 1097 | 88·3 |
| Unhealthy food ads during non-peak viewing times (definition 1†) | 178 | 33·6 | 219 | 31·9 | 8 | 2·0 | 11 | 2·0 | 119 | 12·8 | 146 | 11·7 |
| Unhealthy food ads during peak viewing times (definition 2‡) | 266 | 50·2 | 346 | 50·4 | 244 | 60·8 | 344 | 61·9 | 398 | 42·7 | 722 | 58·1 |
| Unhealthy food ads during non-peak viewing times (definition 2‡) | 264 | 49·8 | 341 | 49·6 | 157 | 39·2 | 212 | 38·1 | 533 | 57·3 | 521 | 41·9 |
| Unhealthy food ads targeted at children (definition 1†) | 391 | 73·8 | 515 | 75·0 | 394 | 98·3 | 547 | 98·4 | 837 | 89·9 | 1128 | 90·7 |
MOH, New Zealand Ministry of Health Food and Beverage Classification System( 10 ) (unhealthy foods = occasional foods); WHO-EU, WHO-Europe nutrient profile model( 19 ) (unhealthy foods = foods restricted to be marketed to children).
Including alcohol.
Definition 1: times when the number of children or adolescents watching is higher than 25 % of the maximum child or adolescent audience rating for the day (all channels combined).
Definition 2: times when the number of children or adolescents watching is higher than 50 % of the maximum child or adolescent audience rating for the day (all channels combined).