Table 3.
Mean (sd) rates of unhealthy food advertising per hour on television in New Zealand (all channels combined, eight recording days, three major free-to-air channels), June- August 2015
| Weekdays | Weekend days | All days (weighted) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mean | sd | Mean | sd | Mean | sd | ||||||||
| Food advertisements (all channels combined) | |||||||||||||
| Non-food ads | 69·0 | 21·7 | 61·5 | 29·2 | 63·7 | 27·3 | |||||||
| Food* ads | 15·4 | 7·4 | 12·4 | 7·3 | 13·3 | 7·4 | |||||||
| Food brand/company/retailer ads (without food depicted) | 1·8 | 1·4 | 1·4 | 1·5 | 1·5 | 1·5 | |||||||
| Food ads with promotional characters | 5·9 | 3·3 | 4·5 | 3·3 | 4·9 | 3·3 | |||||||
| Food ads with premium offers | 6·3 | 3·9 | 4·4 | 3·8 | 5·0 | 3·9 | |||||||
| Food ads with promotional characters targeting children | 3·8 | 2·6 | 3·1 | 2·4 | 3·3 | 2·5 | |||||||
| Food ads with premium offers targeting children | 0·3 | 0·6 | 0·2 | 0·5 | 0·2 | 0·5 | |||||||
| MOH | WHO-EU | MOH | WHO-EU | MOH | WHO-EU | ||||||||
| Mean | sd | Mean | sd | Mean | sd | Mean | sd | Mean | sd | Mean | sd | ||
| Unhealthy food advertisements (all channels combined) | |||||||||||||
| Total unhealthy food ads | 7·8 | 4·2 | 10·1 | 5·4 | 6·3 | 3·9 | 8·7 | 5·1 | 6·7 | 4·1 | 9·1 | 5·2 | |
| Unhealthy food ads with promotional characters | 2·4 | 2·0 | 3·2 | 2·5 | 1·7 | 1·5 | 2·8 | 2·2 | 1·9 | 1·7 | 2·9 | 2·3 | |
| Unhealthy food ads with premium offers | 3·1 | 2·2 | 3·6 | 2·8 | 2·1 | 2·2 | 2·9 | 2·5 | 2·4 | 2·2 | 3·1 | 2·6 | |
| Unhealthy food ads during children’s programmes | 0·0 | 0·0 | 0·0 | 0·3 | 0·2 | 1·1 | 0·4 | 1·5 | 0·2 | 0·9 | 0·3 | 1·3 | |
| Unhealthy food ads outside children’s programmes | 7·8 | 4·2 | 10·1 | 5·5 | 6·0 | 3·9 | 8·3 | 4·9 | 6·6 | 4·0 | 8·8 | 5·1 | |
| Unhealthy food ads during peak viewing times (definition 1†) | 5·2 | 5·5 | 6·9 | 7·1 | 6·1 | 4·1 | 8·5 | 5·3 | 5·9 | 4·5 | 8·0 | 5·9 | |
| Unhealthy food ads outside peak viewing times (definition 1†) | 2·6 | 3·7 | 3·2 | 4·5 | 0·1 | 0·7 | 0·2 | 1·0 | 0·9 | 2·4 | 1·1 | 2·9 | |
| Unhealthy food ads during peak viewing times (definition 2‡) | 3·9 | 5·4 | 5·1 | 7·1 | 3·8 | 4·4 | 5·4 | 6·1 | 3·8 | 4·7 | 5·3 | 6·4 | |
| Unhealthy food ads outside peak viewing times (definition 2‡) | 3·9 | 3·6 | 5·0 | 4·5 | 2·5 | 3·6 | 3·3 | 4·7 | 2·9 | 3·6 | 3·8 | 4·7 | |
| Unhealthy food ads targeted at children (definition 1†) | 5·8 | 5·1 | 7·6 | 6·6 | 6·2 | 4·0 | 8·5 | 5·5 | 6·0 | 4·4 | 8·3 | 5·7 | |
MOH, New Zealand Ministry of Health Food and Beverage Classification System( 10 ) (unhealthy foods = occasional foods); WHO-EU, WHO-Europe nutrient profile model( 19 ) (unhealthy foods = foods restricted to be marketed to children).
Including alcohol.
Definition 1: times when the number of children or adolescents watching is higher than 25 % of the maximum child or adolescent audience rating for the day (all channels combined).
Definition 2: times when the number of children or adolescents watching is higher than 50 % of the maximum child or adolescent audience rating for the day (all channels combined).