Table 4.
Top fifteen companies contributing to unhealthy (restricted to be marketed by WHO-EU) food advertising to children on television in New Zealand (all channels combined, eight recording days, three major free-to-air channels), June–August 2015
| Unhealthy food ads* | Unhealthy food ads targeted at children† | |||||
|---|---|---|---|---|---|---|
| Rank | Company/brand | Company type | n | % | n | % |
| 1 | McDonald’s | Fast food | 148 | 11·8 | 134 | 90·5 |
| 2 | Burger King | Fast food | 121 | 9·7 | 110 | 90·9 |
| 3 | Countdown | Supermarket | 74 | 5·9 | 66 | 89·2 |
| 4 | KFC | Fast food | 67 | 5·4 | 65 | 97·0 |
| 5 | Kellogg’s | Packaged food/beverage | 62 | 5·0 | 58 | 93·5 |
| 6 | Mars Inc. | Packaged food/beverage | 59 | 4·7 | 50 | 84·7 |
| 7 | Nestle | Packaged food/beverage | 45 | 3·6 | 38 | 84·4 |
| 8 | Whittaker’s | Packaged food/beverage | 43 | 3·4 | 41 | 95·3 |
| 9 | Wrigley | Packaged food/beverage | 41 | 3·3 | 36 | 87·8 |
| 10 | Pepsico | Packaged food/beverage | 40 | 3·2 | 36 | 90·0 |
| 11 | New World | Supermarket | 39 | 3·1 | 33 | 84·6 |
| 12 | Chanui | Packaged food/beverage | 37 | 3·0 | 35 | 94·6 |
| 13 | Domino’s | Fast food | 30 | 2·4 | 30 | 100·0 |
| 14 | Fonterra | Packaged food/beverage | 27 | 2·2 | 27 | 100·0 |
| 15 | Heinz Watties | Packaged food/beverage | 23 | 1·8 | 20 | 87·0 |
| Total | 1247 | 1130 | ||||
WHO-EU, WHO-Europe nutrient profile model( 19 ) (unhealthy foods = foods restricted to be marketed to children).
*
Percentage out of total unhealthy food advertisements.
†
Percentage of unhealthy food advertisements that are targeted at children for that particular company (excluding advertisements without foods depicted).