Fig. 1.

The Eat Well Campaign: Food Skills collaboration. *The creative and advertising agency was an intermediary between individual food retailers, the media and Health Canada. †For reporting purposes, non-governmental organizations were combined with government organizations and are collectively called ‘health organizations’. ‡For reporting purposes, media partners were combined with the creative and advertising agency and are collectively called the ‘media’. (Reprinted with permission from Fernandez et al. (2016)^{( 9 )})