Table 3.
Descriptions of themes and sub-themes that emerged as facilitating factors for cross-sector partners during the implementation of the Eat Well Campaign: Food Skills (EWC; 2013–2014), Canada
| Themes and sub-themes | Description | No. of partners |
|---|---|---|
| Resources | 18 | |
| Material resources | Good-quality or attractive posters, visuals, information sheets and advertising resources | 16 |
| Financial resources | Adequate budgets allocated to execute activities | 9 |
| Human resources | Sufficient and competent staff available to execute activities | 5 |
| Intervention factors | 17 | |
| Nature of the campaign | The positive, easy-going, socially acceptable messages made the campaign easy to promote | 15 |
| Organized | Activities were well organized and planned | 6 |
| Easy work | The activities were easy to implement | 5 |
| Subsequent phases easier | The second and subsequent phases were easier to implement than the first | 4 |
| Partnership factors | 16 | |
| Good relationship | Good working relationships between collaborators made implementation easier | 10 |
| Collaboration | Many organizations working together to advance the same objective | 9 |
| Positive experience | Being involved in the Eat Well Campaign was a good experience for partners | 8 |
| Worked together before | Having previous work experience with Health Canada made implementation easier | 5 |
| Excellent liaison | Having a liaison made working with Health Canada easier | 3 |
| Developer (Health Canada) traits | 16 | |
| Good communicators | Essential information communicated at appropriate times and feedback provided | 12 |
| Nice, helpful, polite | Health Canada’s staff were pleasant | 5 |
| Flexible and supportive | Health Canada provided support for activity implementation and gave partners flexibility | 5 |
| Trusting | Gaining Health Canada’s trust was important | 3 |
| Collaborator traits | 16 | |
| Understanding and accommodating | Sympathetic, tolerant and forgiving of inconveniences, obliging and cooperative | 11 |
| Committed | Dedication to campaign implementation | 10 |
| Philanthropic nature | Generous and benevolent, interested in the welfare of clients/population | 7 |
| Trusted source | Partners were a reputable source of information and expertise | 4 |