Table 2.
Results of multiple regression models testing the effect of child-friendly and nutrition marketing cues on nutritional content for all products (n 715) sampled from one branch of a regional supermarket chain in the Southeastern USA, data collected from March to May of 2014
| Energy density | Fat | Saturated fat | Sodium | Sugar | Protein | Fibre | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| B | se | β | B | se | β | B | se | β | B | se | β | B | se | β | B | se | β | B | se | β | |
| Main effects models | |||||||||||||||||||||
| Constant | 2·26 | 0·08 | – | 0·09 | 0·01 | – | 0·03 | 0·002 | – | 0·01 | 0·001 | – | 0·13 | 0·01 | – | 0·05 | 0·003 | – | 0·02 | 0·002 | – |
| Cereal aisle | 1·67 | 0·13 | 0·53*** | −0·03 | 0·01 | −0·11* | −0·01 | 0·004 | −0·05 | 0·00 | 0·002 | −0·02 | 0·16 | 0·02 | 0·44*** | 0·02 | 0·01 | 0·18*** | 0·05 | 0·004 | 0·50*** |
| Child marketing score | −0·01 | 0·06 | 0·00 | −0·01 | 0·01 | −0·08* | 0·00 | 0·002 | −0·05 | 0·00 | 0·001 | −0·05 | 0·04 | 0·01 | 0·22*** | −0·01 | 0·002 | −0·22*** | −0·01 | 0·002 | −0·28*** |
| Nutrition marketing score | −0·18 | 0·06 | −0·11** | 0·00 | 0·01 | −0·01 | −0·01 | 0·002 | −0·17*** | 0·00 | 0·001 | −0·11* | −0·02 | 0·01 | −0·11** | 0·00 | 0·002 | 0·04 | 0·01 | 0·002 | 0·16*** |
| Interaction effects models | |||||||||||||||||||||
| Constant | 2·29 | 0·08 | – | 0·10 | 0·01 | – | 0·03 | 0·002 | – | 0·01 | 0·001 | – | 0·13 | 0·01 | – | 0·05 | 0·003 | – | 0·02 | 0·002 | – |
| Cereal aisle | 1·64 | 0·13 | 0·52*** | −0·03 | 0·01 | −0·13** | −0·01 | 0·004 | −0·06 | 0·00 | 0·002 | −0·01 | 0·17 | 0·02 | 0·46*** | 0·02 | 0·01 | 0·17*** | 0·05 | 0·004 | 0·48*** |
| Child marketing score | 0·02 | 0·06 | 0·01 | −0·01 | 0·01 | −0·06 | 0·00 | 0·002 | −0·04 | 0·00 | 0·001 | −0·05 | 0·03 | 0·01 | 0·19*** | −0·01 | 0·002 | −0·20*** | −0·01 | 0·002 | −0·25*** |
| Nutrition marketing score | −0·19 | 0·06 | −0·12** | 0·00 | 0·05 | −0·02 | −0·01 | 0·002 | −0·18*** | 0·00 | 0·001 | −0·10* | −0·02 | 0·01 | −0·09* | 0·00 | 0·002 | 0·04 | 0·01 | 0·002 | 0·15*** |
| Interaction term | −0·11 | 0·06 | −0·06(*) | −0·01 | 0·01 | −0·08* | 0·00 | 0·002 | −0·06 | 0·00 | 0·001 | 0·03 | 0·02 | 0·01 | 0·11** | −0·01 | 0·002 | −0·08* | −0·01 | 0·002 | −0·09** |
(*) P<0·10, *P<0·05, **P<0·01, ***P<0·001.