Table 3.
Results of multiple regression models testing the effect of child-friendly and nutrition marketing cues on nutritional content for products in the cereal aisle (n 312) sampled from one branch of a regional supermarket chain in the Southeastern USA, data collected from March to May of 2014
| Energy density | Fat | Saturated fat | Sodium | Sugar | Protein | Fibre | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| B | se | β | B | se | β | B | se | β | B | se | β | B | se | β | B | se | β | B | se | β | |
| Main effects models | |||||||||||||||||||||
| Constant | 3·90 | 0·03 | – | 0·06 | 0·004 | – | 0·02 | 0·002 | – | 0·004 | 0·001 | – | 0·29 | 0·01 | – | 0·07 | 0·003 | – | 0·07 | 0·004 | – |
| Child marketing score | −0·03 | 0·02 | −0·09 | −0·01 | 0·003 | −0·12(*) | −0·001 | 0·001 | −0·05 | 0·001 | 0·001 | −0·20*** | 0·05 | 0·01 | 0·46*** | −0·02 | 0·002 | −0·35*** | −0·02 | 0·003 | −0·39*** |
| Nutrition marketing score | −0·11 | 0·03 | −0·24*** | −0·002 | 0·004 | −0·03 | −0·01 | 0·002 | −0·20** | −0·001 | 0·001 | −0·32*** | −0·02 | 0·01 | −0·12* | 0·01 | 0·003 | 0·21*** | 0·01 | 0·003 | 0·16** |
| Interaction effects models | |||||||||||||||||||||
| Constant | 3·89 | 0·03 | – | 0·06 | 0·01 | – | 0·02 | 0·002 | – | 0·004 | 0·001 | – | 0·29 | 0·01 | – | 0·07 | 0·003 | – | 0·07 | 0·004 | – |
| Child marketing score | −0·01 | 0·02 | −0·03 | 0·00 | 0·004 | −0·06 | 0·001 | 0·002 | 0·04 | 0·00 | 0·001 | −0·17** | 0·04 | 0·01 | 0·35*** | −0·01 | 0·003 | −0·26*** | −0·02 | 0·003 | −0·34*** |
| Nutrition marketing score | −0·10 | 0·03 | −0·23*** | −0·001 | 0·004 | −0·01 | −0·01 | 0·002 | −0·17** | −0·001 | 0·001 | −0·31*** | −0·02 | 0·01 | −0·15** | 0·01 | 0·003 | 0·24*** | 0·01 | 0·003 | 0·18** |
| Interaction term | −0·04 | 0·03 | −0·11 | −0·01 | 0·004 | −0·10 | −0·004 | 0·002 | −0·15* | 0·00 | 0·001 | −0·06 | 0·02 | 0·01 | 0·18** | −0·01 | 0·003 | −0·16** | −0·01 | 0·003 | −0·10 |
(*) P<0·10, *P<0·05, **P<0·01, ***P<0·001.