Table 1.
Characteristics of participants.
| Attribute | All respondents N (%) |
Nonmobile phone owners N (%) |
Mobile phone owner doesn’t use social media N (%) |
Mobile phone owner uses social media N (%) |
|---|---|---|---|---|
| N = 1.055 | N = 213 | N = 643 | N = 199 | |
| Age | ||||
| Median (IQR) | 32 (24, 44) | 24 (20, 32) | 36 (27, 48) | 28 (23, 35) |
| 18–24 | 303 (26.3) | 80 (50.0) | 75 (17.1) | 47 (32.9) |
| 25–34 | 334 (30.3) | 65 (26.7) | 195 (28.9) | 84 (38.0) |
| 35–44 | 233 (18.9) | 35 (11.0) | 161 (22.4) | 37 (15.2) |
| 45+ | 276 (24.5) | 33 (12.3) | 212 (31.6) | 31 (13.9) |
| Sex | ||||
| Male | 496 (46.8) | 64 (31.8) | 331 (50.6) | 102 (46.8) |
| Female | 559 (53.3) | 149 (68.2) | 312 (49.4) | 98 (52.2) |
| Education | ||||
| No formal education | 70 (7.1) | 18 (5.8) | 56 (8.2) | 3 (1.4) |
| Primary | 432 (47.1) | 105 (47.9) | 366 (56.4) | 38 (17.6) |
| Secondary | 271 (31.2) | 74 (41.4) | 172 (27.9) | 83 (41.0) |
| Tertiary | 124 (14.6) | 15 (4.9) | 49 (7.5) | 75 (40.0) |
| Geography | ||||
| Rural | 564 (61.8) | 152 (71.4) | 445 (68.2) | 68 (35.1) |
| Urban | 334 (38.2) | 61 (28.6) | 198 (31.8) | 131 (64.9) |
N is unweighted, % is weighted.