Table 2.

Supermarkets’ use of different label designs ordered by variety of designs used in a study of nutrition labels on own-brand (n 10) and branded products (n 10) on the websites of five large online food retailers in the UK, July 2015 (see Fig. 3 for design categories)

Waitrose	Morrisons	Asda	Tesco	Sainsbury’s
7×design 3	13×design 5	9×design 3	12×design 3	9×design 1
5×design 4	3×design 6	3×design 4	4×design 4	1×design 2
8×design 7	4×design 7	3×design 6	2×design 5	3×design 3
		5×design 7	1×design 6	3×design 4
			1×design 7	1×design 5
				2×design 7
				1×design 8