Table 3.

A graphical summary of comparisons between online and real packaging in a study of nutrition labels on own-brand (n 10) and branded (n 10) products on the websites of five large online food retailers in the UK, July 2015

	Asda		Tesco		Sainsbury’s		Morrisons		Waitrose
	Own brand	Brand	Own brand	Brand	Own brand	Brand	Own brand	Brand	Own brand	Brand
Orange juice	=	=	=	=	=	=	↓	↓	=	=
Sausages	↓	↓	=	↓	=	↓	↓	↓	=	=
Yoghurt	↓	↓	=	=	=	=	↓	=	↓	↓
Cola	=	=	=	↓	=	=	↓	↓	=	=
Bolognese sauce	=	=	=	=	=	=	↓	↓	↓	=
Frozen peas	=	=	=	=	↓	=	↓	↓	↑	=
Digestive biscuits	=	=	=	=	=	=	↓	↓	↓	=
Mayonnaise	↓	↑	=	↑	=	↑	↓	=	=	↑
Baked beans	=	↓	=	↓	=	↓	↓	↓	↓	↓
Cornflakes	=	↓	=	↓	=	↓	↓	↓	=	=

=, consistent information; ↑, additional information/summary/colour; ↓, removal of information/summary/colour.