Fig. 1.

Mean ratings on semantic differential scales (with 1 indicating strong positive perceptions and 5 indicating strong negative perceptions) for (a) users of beverage brands (, mean Coca-Cola; , mean Mount Franklin; , mean Goulburn Valley; , mean Red Bull), (b) users of fast-food brands (, mean McDonald’s; , mean Sumo Salad; , mean KFC; , mean Red Rooster; , mean Dominos) and (c) users of snack brands (, mean Mars; , mean Freddo Frog; , mean Pringles; , mean Cadbury; , mean Red Rock Deli) in an online survey by children aged 10–16 years (n 417), New South Wales, Australia, October–November 2014