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. 2016 Apr 1;19(14):2643–2653. doi: 10.1017/S1368980016000677

Table 4.

Strategies to strategically target decision makers

  • Develop knowledge of influential networks that elected and appointed officials are situated within, including key decision makers’ colleagues, community and business affiliations, donors and political supporters( 12 ).

  • In these networks, identify the least resistant part of the policy nexus and target evidence towards this entry point( 21 ).

  • Encourage support from a wide range of politicians as policy is more likely to be enacted if there is bipartisan support( 50 ).

  • Progressive parties are more likely to support public health nutrition initiatives; this may mean waiting for a change in government or targeting a different level of government which may have a more supportive political environment( 68 ).

  • Target decision makers as senior as possible as the higher level of bureaucracy is where policy is being formed and they are more open to innovation( 48 ).

  • Target bureaucrats and politicians with personal experience of the issue( 45 ).