Table 1.

Categories and exemplar items from Nielsen data

Category	Examples
All other	Sauces, condiments, gums/mints, miscellaneous ingredients, meat/poultry, seafood, coffee beans/tea bags/cocoa powder, bread, generic food products
Bottled water	Bottled water, mineral water
Candy	Candy products, including chocolate
Cereal	Hot and cold cereals
Dairy	Butter, cheese, cream, dairy products, milk, yoghurt
Diet carbonated beverages	Diet soft drinks
Fruit and vegetables	Beans, citrus and non-citrus fruits, produce, fresh, frozen and canned vegetables
Other sugary drinks	Fruit drinks, ready-to-drink iced coffee/tea, flavoured waters, sugary drink brands
Other sweets and desserts	Cakes, cookies, desserts, frozen desserts/novelties, frozen yoghurt, ice cream, pastries, prepared puddings/gelatine, sorbet
Prepared and convenience food	Chilli, frozen and prepared entrées, pasta/rice mixes, pizza, ready-made soups, frozen waffles
QS restaurant food	Quick-serve restaurants, bagel shops, coffee/doughnut shops
Regular carbonated beverages	Regular soft drinks, regular soft drink brands
Other restaurants	Restaurants (not quick-serve)
Savoury snacks	Chips, crackers, nuts, popcorn, pretzels
Sports and energy drinks	Sports drinks, energy drinks, isotonic drinks
100 % juice	100 % juice and juice brands