Table 2.
Brand appearances on US prime-time television viewed by children (aged 2–11 years) and adolescents (aged 12–17 years), by category, 2009–2014 (data purchased from Nielsen, 2015)
| Category | 2009 | 2010 | 2011 | 2009–11 (% of total) | 2012 | 2013 | 2014 | 2012–14 (% of total) |
|---|---|---|---|---|---|---|---|---|
| Children (2–11 years) | ||||||||
| Food products | 10·6 | 11·5 | 14·0 | 23 | 11·4 | 8·9 | 6·6 | 19 |
| Savoury snacks | 2·2 | 2·9 | 3·4 | 5 | 3·1 | 3·0 | 1·7 | 5 |
| Candy | 2·8 | 2·9 | 3·6 | 6 | 3·0 | 2·2 | 1·5 | 5 |
| Other sweets | 2·3 | 2·1 | 2·5 | 4 | 2·4 | 1·6 | 1·5 | 4 |
| Cereal | 1·9 | 2·1 | 2·5 | 4 | 1·8 | 1·4 | 1·0 | 3 |
| Prepared and convenience food | 0·7 | 0·6 | 1·0 | 1 | 0·7 | 0·5 | 0·6 | 1 |
| Dairy | 0·5 | 0·5 | 0·6 | 1 | 0·4 | 0·2 | 0·1 | <0·5 |
| Fruits and vegetables | 0·2 | 0·3 | 0·3 | 0 | 0·1 | 0·1 | 0·1 | <0·5 |
| Beverage products | 25·0 | 23·7 | 32·3 | 51 | 37·4 | 25·8 | 17·1 | 56 |
| Regular carbonated beverages | 19·9 | 18·4 | 26·2 | 41 | 24·5 | 12·5 | 4·2 | 29 |
| Other sugary drinks | 0·9 | 2·9 | 2·3 | 4 | 7·7 | 7·3 | 7·5 | 16 |
| Bottled water | 1·8 | 0·7 | 1·5 | 3 | 2·5 | 1·9 | 3·4 | 5 |
| Sports and energy drinks | 1·0 | 0·9 | 1·5 | 2 | 1·9 | 1·4 | 0·9 | 3 |
| Diet soft drinks | 0·9 | 0·7 | 0·6 | 1 | 0·6 | 2·6 | 1·0 | 3 |
| 100 % juice | 0·5 | 0·2 | 0·3 | 1 | 0·1 | 0·1 | 0·1 | <0·5 |
| Restaurants | 9·0 | 10·6 | 7·6 | 17 | 9·2 | 8·2 | 9·3 | 19 |
| Quick-serve restaurants | 4·5 | 5·0 | 4·2 | 9 | 6·5 | 5·6 | 7·1 | 13 |
| Other restaurants | 4·5 | 5·6 | 3·4 | 9 | 2·7 | 2·6 | 2·2 | 5 |
| All other/unidentified | 4·2 | 3·5 | 5·7 | 8 | 4·2 | 3·0 | 2·6 | 7 |
| Total | 48·8 | 49·3 | 59·6 | 62·2 | 46·0 | 35·6 | ||
| Adolescents (12–17 years) | ||||||||
| Food products | 19·0 | 19·4 | 24·9 | 25 | 23·5 | 17·7 | 12·2 | 21 |
| Savoury snacks | 4·3 | 5·0 | 6·3 | 6 | 6·8 | 5·8 | 3·2 | 6 |
| Candy | 4·8 | 5·0 | 6·3 | 6 | 5·8 | 4·0 | 2·7 | 5 |
| Other sweets | 4·2 | 3·9 | 4·5 | 5 | 5·0 | 3·6 | 2·7 | 5 |
| Cereal | 3·2 | 3·4 | 4·4 | 4 | 3·5 | 2·8 | 2·1 | 3 |
| Prepared and convenience food | 1·3 | 1·1 | 1·7 | 2 | 1·2 | 0·9 | 1·0 | 1 |
| Dairy | 0·8 | 0·7 | 1·2 | 1 | 0·8 | 0·4 | 0·3 | 1 |
| Fruits and vegetables | 0·3 | 0·3 | 0·4 | 0 | 0·4 | 0·3 | 0·2 | <0·5 |
| Beverage products | 35·3 | 32·9 | 45·9 | 46 | 60·8 | 43·2 | 27·8 | 53 |
| Regular carbonated beverages | 26·5 | 24·4 | 34·9 | 35 | 38·3 | 20·1 | 7·9 | 27 |
| Other sugary drinks | 1·6 | 4·2 | 3·4 | 4 | 9·2 | 10·4 | 10·5 | 12 |
| Bottled water | 3·3 | 1·3 | 3·2 | 3 | 6·9 | 5·5 | 5·8 | 7 |
| Sports and energy drinks | 1·6 | 1·4 | 2·8 | 2 | 4·5 | 3·3 | 1·9 | 4 |
| Diet soft drinks | 1·4 | 1·3 | 1·1 | 2 | 1·4 | 3·5 | 1·5 | 3 |
| 100 % juice | 0·9 | 0·3 | 0·5 | 1 | 0·3 | 0·3 | 0·2 | <0·5 |
| Restaurants | 16·0 | 17·3 | 13·8 | 19 | 16·7 | 14·3 | 14·2 | 18 |
| Quick-serve restaurants | 7·6 | 8·4 | 7·4 | 9 | 10·6 | 9·0 | 9·9 | 12 |
| Other restaurants | 8·4 | 8·8 | 6·4 | 9 | 6·1 | 5·4 | 4·3 | 6 |
| All other/unidentified | 6·9 | 6·3 | 11·1 | 10 | 8·9 | 6·0 | 4·5 | 8 |
| Total | 77·3 | 75·9 | 95·6 | 109·9 | 81·2 | 58·6 | ||
Bold font indicates numbers for overarching food, beverage and restaurant categories.