Table 3.
Brand appearances on US prime-time television viewed by children (aged 2–11 years) and adolescents (aged 12–17 years) for the top five brands and ratio of appearances v. traditional commercials (TV ads) viewed, 2009–2014 (data purchased from Nielsen, 2015)
| Appearances viewed | Ratio of appearances v. TV ads viewed | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | |
| Children (2–11 years) | ||||||||||||
| Coca-Cola | 15·5 | 16·5 | 16·2 | 13·0 | 8·6 | 1·5 | 2·11 | 1·55 | 2·28 | 2·06 | 1·41 | 0·12 |
| Pepsi | 1·6 | 0·8 | 8·0 | 7·6 | 1·0 | 0·4 | 0·23 | 0·19 | 1·99 | 0·66 | 0·11 | 0·04 |
| Snapple | 0·1 | 0·4 | 0·4 | 7·0 | 6·6 | 7·1 | 0·02 | 0·15 | 0·08 | 2·29 | 0·89 | 1·01 |
| Sprite | 0·6 | 0·2 | 0·5 | 1·6 | 1·5 | 1·1 | 0·71 | 0·03 | 0·20 | 1·15 | 1·40 | 0·47 |
| Starbucks | 0·5 | 0·5 | 0·5 | 2·6 | 2·2 | 5·1 | 0·69 | 0·11 | 0·10 | 0·62 | 0·46 | 0·83 |
| Adolescents (12–17 years) | ||||||||||||
| Coca-Cola | 19·3 | 21·2 | 20·0 | 16·7 | 10·6 | 2·4 | 1·23 | 1·08 | 1·95 | 1·90 | 1·10 | 0·11 |
| Pepsi | 2·4 | 1·2 | 10·3 | 11·4 | 1·4 | 0·7 | 0·16 | 0·11 | 1·63 | 0·44 | 0·08 | 0·04 |
| Snapple | 0·2 | 0·7 | 0·6 | 7·6 | 9·0 | 9·6 | 0·02 | 0·15 | 0·07 | 1·25 | 0·64 | 0·73 |
| Sprite | 0·8 | 0·3 | 1·3 | 4·8 | 4·1 | 2·4 | 0·43 | 0·02 | 0·24 | 1·38 | 1·49 | 0·37 |
| Starbucks | 0·9 | 1·0 | 1·0 | 3·7 | 3·4 | 6·6 | 0·63 | 0·09 | 0·08 | 0·38 | 0·33 | 0·69 |
Bold font indicates more appearances than traditional TV ads viewed.