Shelf space (in metres) allocated to two-litre cola soft drink varieties (—○—, Coca Cola™; —◊—, Coke Zero™; —□—, Diet Coke™; —×—, Pepsi Max™; —△—, Pepsi™) in supermarkets (n 35) located in the most and least socio-economically disadvantaged areas in Melbourne, Australia, September–November 2010 and January–February 2011. *Value was significantly different from that in the most disadvantaged area: P < 0·05