Table 3.
Nutritional information and knowledge, frequency of reading nutrition facts and food purchasing habits according to perception clusters, n 38 763 (NutriNet-Santé study, 2009–2010)
| Total sample (n 38 763) | Favourable to MTL (n 26 179) | Favourable to Green Tick and PNNS logo (n 7392) | Favourable to STL (n 4127) | Favourable to CR (n 1065) | ||
|---|---|---|---|---|---|---|
| % | % | % | % | % | P value | |
| Perceived nutrition information level | ||||||
| Fully informed | 7·5 | 7·6 | 7·1 | 7·5 | 6·6 | <0·0001 |
| Fairly well informed | 70·4 | 70·0 | 72·2 | 69·2 | 71·1 | |
| Ill-informed | 22·1 | 22·4 | 20·7 | 23·3 | 22·3 | |
| Perceived nutritional knowledge | ||||||
| High level | 8·5 | 9·1 | 7·7 | 7·3 | 7·0 | <0·0001 |
| Intermediate level | 55·4 | 56·0 | 55·4 | 52·1 | 54·0 | |
| Low level | 36·1 | 34·9 | 36·9 | 40·6 | 39·0 | |
| Frequency of reading nutritional facts on product packages | ||||||
| Systematically | 33·8 | 36·3 | 30·5 | 25·1 | 33·8 | <0·0001 |
| Frequently | 35·9 | 35·8 | 36·5 | 35·8 | 34·6 | |
| Occasionally/never | 30·3 | 27·9 | 33·0 | 39·1 | 31·6 | |
| Characteristics of food packages attracting consumer attention during purchasing | ||||||
| Price | 52·1 | 52·8 | 48·0 | 58·8 | 46·5 | <0·0001 |
| Brand | 17·8 | 16·8 | 17·0 | 25·1 | 18·9 | <0·0001 |
| Packaging attractiveness | 7·7 | 7·4 | 7·1 | 11·8 | 4·6 | <0·0001 |
| Food preparation instructions | 12·1 | 11·7 | 12·9 | 14·4 | 8·5 | <0·0001 |
| Ingredients list | 62·9 | 65·2 | 60·4 | 53·9 | 64·3 | <0·0001 |
| Claims | 12·6 | 11·8 | 14·7 | 12·6 | 11·8 | <0·0001 |
| Nutritional facts | 36·7 | 41·5 | 37·4 | 33·0 | 39·6 | <0·0001 |
| Guarantee of quality labels | 45·6 | 45·3 | 48·8 | 39·1 | 49·9 | <0·0001 |
| Geographic origin | 29·5 | 28·8 | 31·6 | 26·6 | 36·6 | <0·0001 |
MTL, multiple traffic lights; PNNS, French Nutrition and Health Programme; STL, simple traffic lights; CR, colour range.