Socio-economic disparities in the consumption of vegetables, fruit and energy-dense foods: the role of motive priorities

. 2012 Aug 3;16(5):873–882. doi: 10.1017/S1368980012003540

The four-factor structure of the shortened Food Choice Questionnaire

	Health	Convenience	Pleasure	Ethicality
1. Is low in fat†	0·81		−0·10
2. Helps me control my weight†	0·78
3. Is low in calories†	0·76
4. Is high in fibre and roughage‡	0·66			0·16
5. Keeps me healthy‡	0·49		0·12	0·15
6. Contains a lot of vitamins and minerals‡	0·46		0·11	0·31
7. Keeps me awake/alert§	0·43		0·31
8. Is good for my skin/teeth/hair/nails etc.‡	0·43		0·19	0·23
9. Is high in protein‡	0·30		0·15	0·21
10. Takes no time to prepare∥		0·92		−0·14
11. Is easy to prepare∥		0·80	−0·11	−0·16
12. Can be bought in shops close to where I live or work∥		0·38		0·14
13. Is cheap¶		0·30
14. Is what I usually eat††		0·20		0·20
15. Smells nice‡‡			0·86
16. Makes me feel good§			0·74
17. Looks nice‡‡			0·61
18. Tastes good‡‡			0·57	−0·12
19. Helps me cope with stress§			0·52
20. Is organically grown				0·74
21. Is packaged in an environmentally friendly way§§				0·74
22. Carries the Fairtrade mark				0·69
23. Comes from countries I approve of politically§§				0·68
24. Contains no artificial ingredients∥∥	0·16	−0·10		0·65
25. Contains no additives∥∥	0·25			0·52
26. Is domestically produced	0·10			0·50
Cronbach's α	0·87	0·67	0·79	0·86

Total variance explained 45·1 %. Factor loadings ≥|0·10| are shown and items with factor loadings >|0·35| are considered to belong to the respective factor.

†Item is part of the weight control factor of the original Food Choice Questionnaire⁽ ¹¹ ⁾.

‡Item is part of the health factor.

§Item is part of the mood factor.

∥Item is part of the convenience factor.

¶Item is part of the price factor.

††Item is part of the familiarity factor.

‡‡Item is part of the sensory appeal factor.

§§Item is part of the ethical concern factor.

∥∥Item is part of the natural content factor.